Unilever Fools Beauty Lovers in Epic Campaign Prank

Throughout the years, I’ve witnessed some pretty clever hair and beauty campaigns, but none quite as clever as what the folks at Unilver pulled off yesterday.

Bloggers and editors were invited to an exclusive first-look at a new hair care brand, Evaus, claiming to bring “prestige” beauty and share-worthy strands to the masses. As a BG with natural hair, I was excited to find out what this new line would offer for those of us with curls, kinks and coils.

evaus-suave-poster

Held at one of my favorite hotels in the city, the Crosby Street Hotel—the chic, yet quirky event space was the perfect backdrop for the sleek, minimalistic packaging. Evaus’ modern aesthetic seemed ideal for millennial consumers who seek all-things cool.

Screen Shot 2017-04-20 at 11.25.08 PM

After taking a whiff from one of the bottles, I was sold! I instantly fell in love with the delightful scent of the sweet, citrusy fruits that wafted from the container. Finally pulling myself away from the display samples, I along with the rest of those in attendance were whisked to a screening room where we were shown a video—but it wasn’t what many of us were expecting.

evaus-suave

The clip showcased several bloggers and influencers gushing over Evaus and how its products had transformed their hair. From women with pin-straight hair to cropped natural ‘dos, all were impressed with how this new line made their hair look and feel. However, as the video progressed, it was revealed that “Evaus,” wasn’t a new innovative, high-end brand. In fact, it was a brand they were all familiar with all along.

evaus-suave-video

Shockingly, we learned that “Evaus” was actually SUAVE (spelled backwards)! The popular drugstore hair care brand had gone undercover to prove the incredible power of label bias. The geniuses at Unilever wanted to drive home the point that price and labels do not have to be indicative of quality. Research shows that 7 in 10 women feel that premium or higher-priced brands and products are more trustworthy than value or lower-priced brands and products, which just isn’t true.

suave-honey

Suave Honey Infusion Collection is available at drugstores nationwide.

I’ve personally always loved Suave as a brand (drugstore beauty/hair care shopper here!) so I am not surprised by the results the bloggers received after using the brand.

This fun and super creative campaign is one of the most memorable activations I’ve ever seen. I’m proud to say that I’m a #SuaveBeliever!

Watch the brilliant video here:

Are you a victim of judging a product’s quality by its price? Do you use Suave? If so, what’s your favorite product and why?

Dove Continues Its Celebration of ‘Real Beauty’

Earlier this month I had the pleasure of previewing Dove’s latest installment of their longstanding, “Real Beauty” campaign. To celebrate the brand’s 60th anniversary and its inspiring message, Dove unveiled a stellar showcase of stunning photographs from renowned photographer Mario Testino.

Held at Affirmation Arts, the New York City-based gallery was filled with 30 gorgeous portraits of women from countries around the world in all their wondrous glory. Testino’s breathtaking photographs captured the true essence of each woman’s real individual beauty. I loved the fact that these women were all different ages and from a wide range of backgrounds. Seeing those striking images evoked a sense of pride and an unspoken bond with all of the women in attendance. It was a powerful afternoon.

Dove is a brand that I admire and respect for their unyielding commitment to celebrating women and inspiring them to embrace their bodies and celebrate their uniqueness. Not only do they promote confidence, their products actually help women feel their best.

I don’t know about you, but when I step outside of the shower and my skin is as soft as silk, I instantly feel good. Their new Deep Moisture Foaming Body Wash does just that. It’s been my go-to for the past few weeks because it’s light and frothy, but still manages to cleanse and moisturize just like its thicker, original body wash. Plus, the pump dispenser automatically makes it a winner—no more failed attempts at squeezing out that last bit! I also love how the scent lingers on my skin after showering. If only they made a body lotion to complement these offerings. (wink)

dove-deep-moisture-foaming-body-wash

Dove Deep Moisture Foaming Body Wash available here, $6

If you’re on the hunt for a new body wash, definitely give this new lightweight foam a try.

Below, take a look at some pics from the showcase.

dove-real-beauty-2

dove-real-beauty-4

dove-real-beauty-3

Me watching and listening to outtakes from the new campaign that was displayed in a theater-style area of the gallery.

dove-real-beauty-1

When do you feel the most beautiful? What does #RealBeauty mean to you?

IT Cosmetics’ New Serum Foundation Puts Your Best Face Forward

When it comes to foundation, I’m not the biggest fan. Sure, I have my fair share of blemishes that need to be masked, but concealer has always been my coverage of choice.

That all changed when IT Cosmetics launched its new Confidence in a Compact last month. See, I’ve been obsessed with the brand’s Confidence in a Jar moisturizer for a while now. So, when I heard that they were formulating a foundation that was infused with the moisturizing serum, I had to give it a try.

I’m always stressing the importance of packaging and the vital role it plays in winning me over. Well, IT Cosmetics always delivers in that department. The chic, luxe compact is impeccably designed in a shiny silver case that conveniently holds the makeup sponge on top of the foundation. Plus, unlike most foundations, you don’t have to worry about messy drips or spills because of its sold-to-serum formula.

it-cosmetics-confidence-in-a-compact

Confidence in a Compact™ with SPF 50+ available here, $38 (sold separately).

The scent was the second thing I noticed, it had that same fresh lemony fragrance that I loved from the moisturizer. One of the reasons why I never got into foundations was because of the heavy, cake-y, overly made up look it typically creates, but this one goes on so translucently that it’s like a second skin. The virtually weightless, anti-aging formula can be applied with the accompanying sponge or brush for full coverage. Since I’m still not big on full-face makeup, I do like to blend it with my concealer using my fingertips.

Oh and it keeps skin hydrated without making it greasy or overly shiny (I have super oily skin so I swear by mattifying primers). Available in seven complementary shades, there are four that cater specifically to melanin-rich skin.

it-cosmetics-confidence-in-a-compact-serum-foundation

If you’re looking for a convenient foundation to even out your skin tone, definitely get with it – get it? “It” as in IT Cosmetics!

Do you wear foundation on a daily basis or simply for special occasions?

jane iredale’s New Eyeliners Are In a League of Their Own

As a teen, beautifying my peepers was all about swiping on basic eyeliner pencils from the local beauty supply store. Perfecting my lash line came with much practice: shaky hands and countless crooked strokes, but it’s a skill that I eventually mastered.

While my love for eyeliner hasn’t changed, my penchant for quality has. As a working mom on the go, I need eyeliner that stays put and offers that deep, dark hue that I crave.

Enter: jane iredale’s new Mystikol® eyeliners. Not only do these uniquely designed pots of pigmented goodness provide a rich color, they go on seamlessly. Admittedly, I’m an application pro now, but the tiny brush affixed to the top makes applying simple for even the most amateur eyeliner fans.

jane-iredale-mystikol-eyeliner

jane iredale Mystikol® eyeliners available here, $24 each

With a slight dip into the jar, the micro bristles are instantly covered in the powder-cream formula. With the precision and staying power of a liquid liner, it glides on effortlessly and flawlessly defines my eyes.

So far, I’ve only tried the jet black shade, but can’t wait to give the other three colors a go too. The royal purple shade will add an unexpected pop of color perfect for spring.

What’s your go-to eyeliner? Is it liquid, pencil or gel? 

Dove Celebrates 60 Years of the Beauty Bar

When it comes to classic brands that stand the test of time, Dove is one of the first to come to mind.

This year the trusted brand is celebrating the 60th anniversary of the Beauty Bar—its iconic cleanser. Dove has been a mainstay in my bathroom for as long as I can remember and for good reason. The Beauty Bar works wonders on my acne-prone skin and it smells so darn good. Ah, that fresh, clean smell! For me the gentle cleanser’s scent instantly takes me back to my childhood when I was first introduced to the timeless beauty essential.

Dove 60th 6 Bar Pack (horizontal)

Find Dove’s Beauty Bar here.

Nostalgia aside, Dove’s Beauty Bar continues to evoke emotions from women every day. From the empowering commercials to the tried and true formula, the Beauty Bar is the unchanged standard.

To commemorate this milestone, Dove has released a limited-edition bar with the word “care” engraved on it.

To commemorate this milestone, Dove has released a limited-edition bar with the word “care” engraved on it.

In the spirit of the brand’s new campaign, #RaisetheBeautyBar, I plan to continue instilling confidence in my 7-year-old daughter and letting her know that she’s smart and beautiful inside and out.

They say, “if it’s not broke, don’t fix it,” and this sentiment rings true for this cherished product. Happy Birthday, Beauty Bar—here’s to another 60 years!

Check out this cool retrospective video celebrating the contributions women have made in beauty throughout the years.

How do you plan to #RaisetheBeautyBar?

Say Hello to Your New Favorite Style Control Gel: Carol’s Daughter Pracaxi Nectar

I’ve been covering new hair care products for over a decade. Needless to say, throughout the years I’ve reviewed countless shampoos, pomades, puddings, creams, conditioners and more. So, when something earns a spot in my tried and true rotation, it’s GOOD.

Enter: Carol’s Daughter new Pracaxi Nectar Style Control Gel. Infused with acai extract and natural oils, this miracle in a tube instantly awakens my daughter’s curls.

pracaxi-stylecontrolgel

Carol’s Daughter Pracaxi Nectar Style Control Gel available here, $10.99

Although it’s formulated to reduce frizz and tame flyaways, it makes her dry hair super soft and moisturized—something that doesn’t happen with most gels. I don’t know about you, but in the past when I’ve used products that aim to “control,” I’ve been left with sticky and goopy concoctions that slick down hair making it hard and crunchy. Oh and let’s not forget that crusty white film that they create.

Well, this control gel defies the odds and manages to keep curls defined and hydrated. Plus, it smells so good! If you like tropical scents, this will become an instant fave. Coming in a little over $10 at Sally’s, you’ll want to stock up on this soon-to-be staple.

What’s your all-time favorite Carol’s Daughter product? 

Celebrity Facialist Shares Tips on Achieving Flawless Skin

Enviable skin? Yes please! And what better time than the start of the New Year to treat and pamper your skin like the special organ it is? But, don’t take it from me; I caught up with Shani Darden, the woman behind Kelly Rowland’s and Chrissy Teigen’s glowing complexions to get the deets on how to give your skin the TLC it needs to shine…not literally, but you get the point.

The highly sought-after facialist and Consulting Esthetician for Garnier SkinActive has been helping Hollywood’s elite achieve flawless skin for years and shows no signs of slowing down. The brunette beauty dished on teaming up with Garnier, what she’d tell her younger self about skin care and more!

Shani Darden is a skincare wizard who's worked her magic on Hollywood's elite. Courtesy of Shani Darden

Shani Darden is a skin wizard who’s worked her magic on Hollywood’s elite. Photo Courtesy of Shani Darden

Check out our Q&A below:

BGG: In a nutshell, how did you become one of the most sought after facialists in LA?

Shani Darden: I’m so lucky to have amazing clients that are generous enough to speak out about me!

BGG: Did you always know that you wanted to have a career in the skincare industry?

SD: I’ve been obsessed with skincare for as long as I can remember. I used to make face masks when I was little and begged my mom to take me to the dermatologist at an abnormally young age. 

BGG: Tell me about your partnership with Garnier.

SD: I teamed up with Garnier because the brand’s skincare philosophy aligns very closely with my own — simple and accessible skincare that really works. 

BGG: I know your skincare philosophy is “less is more,” can you elaborate?

SD: People don’t need to use too many products or always try the next “big thing.” Once you find a skincare routine that works, stick to it.

BGG: You’ve worked with some of the most notable and undeniably beautiful women in Hollywood. What are the top three things women can do/use at home to attain enviable complexions?

SD: 1)Use retinol. Retinol helps reduce fine lines and wrinkles, boosts collagen in the skin, and helps make skin look younger and tighter. It also has amazing acne-fighting properties and helps alleviate discoloration. My Retinol Reform is a great option – it’s effective, yet gentle enough for almost all skin types. 

2) Exfoliate weekly. I recommend using a light, at-home chemical exfoliant weekly to help get rid of dead cells on the surface of your skin and give you an amazing glow. 

3) Incorporate an at-home microcurrent device into your routine. This helps improve facial contour, tone skin, and reduce wrinkles to make you look more youthful instantly. 

BGG: I know that you have extensive experience working with severe acne sufferers. If you could give them one bit of advice what would it be?

SD: Don’t pick! When you pick at pimples, you can push bacteria deeper into the skin and cause scarring. Avoid the temptation. 

BGG: What are the top three skin care offenses we should ditch in 2017?

SD: 1) Using the wrong products for your skin type. Talk to your skincare professional to get on a routine that’s right for you. 

2) Not washing off your makeup off at the end of the night. This leaves bacteria on your skin that can clog pores and cause acne.

3) Skipping sunscreen. The single most important thing you can do for your skin is protect it from the sun. 

BGG: What is the single most important skincare product every woman should be using no matter the season?

SD: Sunscreen. Never leave the house without first applying an SPF 30. 

BGG: What would you tell your 17-year-old self about skin care?

SD: If you lay in the sun now, you’ll have brown spots on your face by the time you turn 30. You won’t like them and they won’t all go away. Take care of your skin now, so it will stay amazing as you age!

How do you plan to take better care of your skin? More facials? More sunscreen? Please share!