Unilever & Keep America Beautiful Launch Rinse. Recycle. Reimagine. Campaign

If you’re a bath and beauty hoarder…I mean lover like me, chances are your bathroom is overrun with products. There’s no denying that trying new products is exhilarating, but those beauty buys eventually become empty plastic bottles cluttering your space. Do yourself and the environment a favor by clearing them out and properly recycling.

Unilever, the company behind some of our favorite brands such as Dove, Vaseline and Motions, has teamed up with Keep America Beautiful to launch “Rinse. Recycle. Reimagine.“—a campaign created to encourage and motivate product lovers like us to recycle.  Unilever uncovered survey findings that suggest that the average American has at least 8 empty bottles lying around their bathroom at any given time—now that’s a lot of plastic that can be repurposed!


There’s a social component to the initiative too. Unilever is asking us to snap a pic of empty bath and beauty bottles  and share them on Twitter and Instagram using #ReimagineThat and #Sweeps for a chance to win some cool prizes.

Being a beauty editor, it’s no surprise that I have TONS of products that are dying to have a date with the recycling bin and this campaign is just the inspiration I needed to take action.

So gather up those empty lotion, shampoo and body wash bottles and get to decluttering all while helping to persevere our beautiful earth!


Some of my bath and beauty products that I’ll be sure to toss in the recycling bin once they’re all empty!

*Full Disclosure: I received compensation for this post. All opinions expressed are my own.

Are you a bath and beauty product hoarder? 


  1. I am a total product hoarder. I recycle too. Here’s the thing: I don’t throw anything away. I have body sprays from college. It’s a #realissue. I’m actually moving to New York on Sunday (going to email you shortly), so I’m leaving my half used products here and letting my friends take whatever they want. Moving into a smaller space is the first step to letting things goes. I love this campaign from Unilever! Very cool.

    • Brown Girl Gumbo says:

      OMG, you’re COMING TO NEW YORK!!!!!! That’s AWESOME! Please email me!! I feel like I’ve known you for years now!!! You’ve always been my #1 BGG supporter. You have no idea how much your support has meant to me throughout the years. I owe you lunch/dinner/drinks…something!

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