Dove Celebrates 60 Years of the Beauty Bar

When it comes to classic brands that stand the test of time, Dove is one of the first to come to mind.

This year the trusted brand is celebrating the 60th anniversary of the Beauty Bar—its iconic cleanser. Dove has been a mainstay in my bathroom for as long as I can remember and for good reason. The Beauty Bar works wonders on my acne-prone skin and it smells so darn good. Ah, that fresh, clean smell! For me the gentle cleanser’s scent instantly takes me back to my childhood when I was first introduced to the timeless beauty essential.

Dove 60th 6 Bar Pack (horizontal)

Find Dove’s Beauty Bar here.

Nostalgia aside, Dove’s Beauty Bar continues to evoke emotions from women every day. From the empowering commercials to the tried and true formula, the Beauty Bar is the unchanged standard.

To commemorate this milestone, Dove has released a limited-edition bar with the word “care” engraved on it.

To commemorate this milestone, Dove has released a limited-edition bar with the word “care” engraved on it.

In the spirit of the brand’s new campaign, #RaisetheBeautyBar, I plan to continue instilling confidence in my 7-year-old daughter and letting her know that she’s smart and beautiful inside and out.

They say, “if it’s not broke, don’t fix it,” and this sentiment rings true for this cherished product. Happy Birthday, Beauty Bar—here’s to another 60 years!

Check out this cool retrospective video celebrating the contributions women have made in beauty throughout the years.

How do you plan to #RaisetheBeautyBar?

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