Love Beauty and Planet Celebrates New Product Launches at Freehand New York

When it comes to unforgettable summer nights in New York City, nothing tops the ambiance of rooftop parties and events.

Recently, I got the chance to celebrate the end of the balmy season in fashion with one of my favorite brands, Love Beauty and Planet.

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Held on the rooftop of the Freehand Hotel, the swanky event showcased the brand’s latest offerings ranging from all-natural deodorants to moisturizing, multi-purpose oils. Decked out in gorgeous florals and sumptuous greenery, the space was the perfect backdrop to complement Love Beauty and Planet’s eco-friendly products and sustainable message of doing our part to preserve earth by doing small acts of love (for the planet).

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To highlight the beauty of caring for the planet, attendees were offered eye-catching manicures featuring artwork that supports the brand ethos like a globe, leaves or regular polishes without the detailed embellishments. I opted for the latter.

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Throughout the event there were opportunities to drink, eat and mingle with other bloggers/editors soaking up the last few days of summer. Plus, we got the chance to smell, touch and test the products on display.

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It was a magical night that brought back a lot of memories. The hotel where the event was held, was the first place I lived while interning at Honey magazine more than a decade ago. It used to be a dorm that housed students from the School of Visual Arts and other schools.

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Attending the event as a blogger/editor felt like a glorious full-circle moment and I’m so grateful to have the lovely opportunity to reflect on my journalism journey with a brand that I love and respect.

How are you planning to spend the last few weeks of summer? What do you love the most about the summer?

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